adidas is a leading global sports company with its headquarters in Herzogenaurach, Germany. With our brand attitude of "Impossible is Nothing" and our core belief that, "Through Sport, We Have the Power to Change Lives," our mission is to be The World's Best Sports Company. We are driven to achieve this through our continuous focus on enhancing our brand credibility and creating uniquely powerful, sustainable consumer experiences. adidas has identified Greater China as one of three strategic markets worldwide. Shanghai and Beijing meanwhile are among our 11 key cities worldwide. Since entering China in 1997, adidas now has nearly 10,000 employees and 8,000 stores nationwide. We remain committed to further developing our presence in the China market to both meet the diverse needs of Chinese consumers and make a real difference in their Game, Life and World.