Premier Partner
date:2017-06-28 source: hits:

    adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 60,000 people across the globe and generated sales of € 19 billion in 2016. In Greater China, the company employs more than 4,500 people and generated sales of over € 3 billion in 2016. 

    adidas China was founded in 1997 in Suzhou, Jiangsu Province as a wholly owned company of adidas Group. Its headquarters are located in Shanghai and it has offices in Beijing, Guangzhou and Chengdu. adidas also has distribution centers in Suzhou and Tianjin.

    In China, adidas provides innovative and authentic sport performance and sport style products from leading brands adidas and Reebok to Chinese athletes, regardless if they are professional or recreational. adidas’  Sport Performance products covers apparel, footwear and accessories for football, basketball, running and training categories.

    In the first year of adidas’ ‘Creating the New’ 2020 strategy, the company achieved 28% year-on-year growth in Greater China in 2016 with total sales of over € 3 billion. It represents not only our fastest year of growth since the Beijing Olympics, but also the forging of an impressive new record. We strengthened our leadership position in key categories, thanks to a combination of great products, engaging in-store experiences, inspiring campaigns and rapid retail expansion nationwide. adidas got off to a great start this year and is well on the way to achieving its goal of becoming China’s Best Sports Brand by 2020.”

    Today, adidas has over 10,000 stores covering near 1,200 cities in China, including a brand center each in Beijing and Shanghai. adidas also has segmented retail formats, such as women’s scores, Sportswear Collective stores, outdoor stores, football stores, basketball stores, kids stores and footwear stores. adidas is the leading women’s brand, No. 1 sport style store and No. 1 sport casual brand in China. adidas has become one of the hottest and most iconic brands in China.

    adidas strongly supports sports development in China. It’s an official partner of the Chinese Volleyball Association, Shanghai Half Marathon and Beijing Marathon. In 2015, adidas established a 3-year partnership with the Ministry of Education to accelerate the development of football in schools across China. Through the partnership, adidas is providing key support to regular physical education class in schools across China, PE teacher training and summer camp via adidas curriculum and product supply.

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Host:Chinese Athletic Association Beijing Municipal Bureau of Sports Co- Host:China Central Television (CCTV)
Organizer:China Olympic Road Running Co., Ltd. Beijing Sports Competition Administration Center

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