Official Supplier
L’Oréal Paris
date:2017-07-21 source: hits:

L’Oréal Paris Men Expert is the chic men’s choice all around the world. The brand also acts as the leader of men’s grooming market in China and the globe. Since it entered China 11 years ago, L’Oréal Paris Men Expert has been customer-centric and always started from the perspective of consumer. With deep consumer insights and outstanding R&D capability, the brand had developed highly personalized and professional skin care products that were specified for Chinese men. The products ranges including Hydra Energetic, Pure & Matte, Hydra Power and newly-launched Hydra Sensitive, are popular among millions of chic men. L’Oréal Paris Men Expert can reveal the best of men by providing unique skin care solutions, which enables Chinese chic men to stay at the peak and stay ahead of the game both at home and at work.

Being image creator of the chic men, L’Oréal Paris Men Expert pays close attention to new lifestyle of men. As a kind of competitive sports, marathon is gradually integrating into men’s daily lives. They are encouraged to compete, to strive and to make a breakthrough in daily practice and every time challenging 42.195 kilometers. The core spirit of marathon perfectly matches the brand’s value, which can be a representative of chic men spirit in new era.


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Host:Chinese Athletic Association Beijing Municipal Bureau of Sports Co- Host:China Central Television (CCTV)
Organizer:China Olympic Road Running Co., Ltd. Beijing Sports Competition Administration Center

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